Towel industry accelerates the promotion of healthy consumption concepts
Source: China Textile News
Recently, the "2013 China National Textile Association Towel Professional Committee Annual Meeting" hosted by the China Home Textile Industry Association and undertaken by the Vosges Group was held in Gaomi City, Shandong Province. Yang Zhaohua, Chairman of the China Home Textile Industry Association, and more than 30 people from the national towel industry Representatives of key enterprises and industrial clusters attended the meeting.
As an annual professional event for the national towel industry, the successful holding of the "2013 China National Textile Association Towel Professional Committee Annual Meeting" played an important role in promoting the development of the industry in 2014.
At the meeting, Du Huanfu, Secretary-General of the Towel Industry Branch of the National Standardization Committee, first announced the results of the healthy use of towels obtained by the Towel Professional Committee for one year. Representatives of well-known media companies in the industry introduced the promotion plan for the concept of healthy consumption of towels.
This topic has aroused widespread concern among the guests. Leaders from major brand towel companies and towel industry clusters such as Zibo and Gaoyang conducted lively discussions on topics such as promoting the concept of healthy consumption of towels and accelerating the development of the towel industry. It is generally believed that the current external demand market is unstable and the domestic market Under the background of great potential, the majority of towel companies should pay more attention to the development of the domestic market. By changing the concept of towels as a traditional daily necessities in the eyes of the public, they will gradually influence and improve the public’s consumption habits, so as to create demand and stimulate the industry. The purpose of increasing domestic demand to guide the healthy and sustainable development of the industry. In addition, representatives of participating companies also put forward many suggestions and opinions on standardizing towel industry standards, strengthening towel company brand building, and giving play to the role of industry associations.
At the meeting, in view of the development prospects of the towel industry, Sun Yong, vice president of the China National Textile Association and executive director of the Towel Professional Committee and general manager of the Vosges Group, pointed out that China is in a period of rapid growth and has a huge consumer group and market foundation. The focus on promoting the concept of healthy consumption of towels is to change consumer consumption patterns, further improve the consumption capacity of the towel market, and promote the sustainable and healthy development of the Chinese towel market. At the same time, from the perspective of the long-term development of the industry, towels will still be irreplaceable for a long time, and their application fields will become increasingly diversified, all of which provide a very good development space for towel companies.
Regarding this, Yang Zhaohua said that judging from the economic operation of the industry this year, the international market is changing, and the consumer market is also changing accordingly. Enterprises must also adapt to changes in consumer demand and consumption habits through their own reforms. In this process, leading companies like Shandong Vosges Group should give full play to their leading role. At the same time, Yang Zhaohua also said that the China Home Textile Industry Association will further increase its support for towel companies, promote the concept of healthy towel consumption, and set an example for the market promotion of other professional fields in the home textile industry.